Lucid Commerce has filed a Patent Application relating to television targeting. The Patent application was filed as U.S. Provisional Patent Application No. 61/372,974 Method and System for Automatically Targeting Ads to Television Media using Demographic Similarity. Lucid Commerce has also claimed trade-mark on the term “Station Finder”.
Read moreTelevision tends to create conversions on other channels. Is this anything to get worried about?
Below is a little diagram from one anonymous retailer showing product sales in each channel due to television commercials. The television commercials included a 1-800 toll free number, web URL, and also mentioned that the product could be purchased at retail [...]
Early in my career I had the pleasure of working with Mike Galgon, co-founder of online media agency Avenue A. Mike once described for me the changes that the Internet would bring to the traditional ways of planning and buying ad space. He explained that the traditional media planning method was a ready, aim, fire process. He compared this to [...]
Read moreHaving just read Delivering Happiness, the new book by Tony Hsieh, CEO of Zappos, I am struck by the contrast between the customer care standards put forth by Tony and those I’ve witnessed in and around the DRTV industry.
Marketers find success in many different ways. Some find profits by simply filling an existing and unmet need. The mere existence of [...]
Industry Trends Impacting the Future of TV
Certainly TV is the largest medium still not interactive in the way that web revolutionized printed material and iPhone/Android have revolutionized mobile. While the last decade has seen massive changes in these other form factors, television has remained relatively unchanged. Below is an attempt to create a ‘news reel’ [...]
